![]() Universal and Focus still have a number of films on the release calendar for the rest of the year including the animated “The Croods: A New Age,” out Nov. Once they are, most will continue playing in theaters simultaneously. Each movie will be evaluated on a case-by-case basis as to when it becomes available on demand. The flexibility to ensure that blockbusters would have a longer exclusive run in theaters was key for the company. Zoradi said that Universal was forward-thinking in coming to this “mutually beneficial agreement” and wouldn’t be surprised if more studios follow suit. “With COVID and the reduced amount of content, it just made sense to accelerate this.” “We have been talking to multiple studios about doing a version of dynamic windowing for quite some time, even going back pre-COVID,” said Cinemark CEO Mark Zoradi. “Universal’s century-long partnership with exhibition is rooted in the theatrical experience, and we are more committed than ever for audiences to experience our movies on the big screen,” said Donna Langley, the chairman of Universal Filmed Entertainment Group, in a statement.Īlthough specific terms were not disclosed for either, there is an element of profit sharing in the premium video on demand rentals between the studio and the exhibitors. Earlier this summer, Universal made a similar agreement with the nation’s largest chain, AMC Theaters.
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